www.playthings.com

Number One In the Toy and Playthings industry, and Growing In Popularity Daily

Playthings, founded in 1903, is the leading U.S. trade magazine covering the children's toy industry. We have a rich and vivid tradition of editorial coverage:

• We were the magazine of record when 'Teddy' bears became popular with American children during the first years of the 20th century.
• We were there, in 1945, to report on the first and only time in the 96-year history of the American International Toy Fair that the event was cancelled, due to World War II
• We reported in depth about a 'fashion doll' introduced on March 9, 1959, named 'Barbie.'

Our history and editorial expertise makes us particularly well-equipped to understand the dynamic and mercurial world of modern toys.